The online survey conducted by YouGov(a UK-headquartered market research and data analytics firm) between August 2 and 8 and survey covered 152 leading brands in India belonging to 11 categories.
The word patriotism holds a different meaning for different people.
Around 55% said that they are proud to be Indians, and 43% of the remaining said they are proud but need some big changes. given a chance, 45% of Indians are agreed on leaving out of the country.
Multi-cultural, agricultural, historic, beautiful, traditional, spiritual, are the words most people feel about India. Around 25 percent of people think that India is an unsafe country for child and women basically.
Indians are considered to be emotional country and becoming successful in the country needs a brand to connect with the audience emotionally. In India, buy choices are fuelled by feelings as much as they are in need and fulfillment. And patriotism is one such emotion. The survey also showcases brands that are perceived to be the most devoted by Indians.
•State Bank of India
State Bank of India is perceived to be the most patriotic brand in India, followed by Tata Motors and Patanjali. In The financial sector has the leader in terms of most trusted and patriotic brands as SBI and LIC are top on the list. Tata Motors (30%), Bharat Petroleum (13%) and Maruti Suzuki (11%) are also on the top.
Nirma is the most patriotic brand in the homecare products category. This brand connects with their consumers for affordable pricing and the iconic dancing girl.
Paytm is at the top in online based brands ahead of Flipkart and Amazon. Paytm became top patriotic ecommerce website, Paytm got 33%,while Amazon and Flipkart recorded 22% and 16% in category vote.
BSNL is ahead of Reliance Jio, it has become the most patriotic brand in the telecom sector.
Amul has dominated Patanjali in the food sector. Amul became the leading brand with over 33 percent calling it patriotic.