The founders of Flipkart have conquered their dream with the astonishing success of their e-commerce website. Flipkart has opened up the scope for Indian e-tail market and in a tremendous way. It started out as an online bookstore and now it has a gamut of products ranging from books, apparels, electronics, digital music, home care and beauty. Moreover, it has now become a mega marketplace.
Flipkart’s fundamental differentiator is their supply chain efficiency— definitive delivery of goods. It has been continuously developing and improving the customer experience. The website is easy to browse, hassle-free and convenient.
Two of the most important reasons for Flipkart’s grand success are the discounts and the option of Cash- on- Delivery and Card-on- Delivery, which makes consumers more confident in purchasing products. Flipkart has an amazing customer retention rate with 70% of repeat customers. Apart from the shopping experience, Flipkart’s ad campaign “No Kidding, No Worries” has generated great customer traffic on the website and great brand loyalty.
Amazon is currently one in all the most important online stores on the earth. It not solely provides a bulk of product selections, however additionally provides a good user expertise and splendid client service. Besides golf stroke prominence to personalization, Amazon additionally monitors user’s browsing and buy patterns so as to produce them its suggested merchandise. It operates in the Asian country as a marketplace instead of a merchandiser.
Amazon has started 2 new initiatives for sellers in India: the ‘Self Service Registration (SSR)’ and ‘Amazon simple Ship’.Amazon SSR permits sellers to self-register in Amazon marketplace, no matter location, and size of the catalog. It permits sellers to start out commercialism among on a daily basis with none third party intervention. With Amazon simple Ship, the vendor has got to pack the cargo and make sure Amazon that they’re able to ship. Amazon supplying ensures that the pack is delivered to the shoppers among 2 to a few operating days.
Amazon additionally facilitates EMI payment methodology on all purchases value Rs. 3000 or higher than exploitation ICICI Bank, HDFC Bank, banking concern of Asian country and Citibank credit cards. Amazon has established itself together of the leading e-commerce websites in Asian country aboard native champions Flipkart and Jabong.
Jabong came into the e-commerce market with a bang and stormed it within six to seven months. Besides commerce merchandise on their own through inventories, Jabong is additionally an internet marketplace for third-party sellers. They preponderantly cater to attire, footwear, jewelry, and accessories and catalog over fifty,000 merchandise across 700 brands.
Jabong is understood for its own supply network that ensures quick delivery. If you’re in a very town like city, you may be receiving the merchandise inside twenty-four hours of order placement. Jabong is additionally attempting to expand its international presence through its website ‘JabongWorld.com’. It ships Indian merchandise to international finish customers.
One of Jabong’s singularity lies in its new plan of a fashion magazine— “The Juice”, a stimulating mix of fashion, people, trends and popular culture. The magazine has everything in it that scanners would like to read in a very fashion magazine. Jabong has additionally collaborated with films like “Bhaag Milkha Bhaag”, “Main Pidlimdi Hero”, and “Humpty Sharma Ki Dulhaniya” to supply exclusive merchandise impressed by the show. The various payment gateways offered by Jabong have created it convenient for shoppers to order merchandise from the website.
Myntra is one in every of the biggest searching e-tailers in fashion and mode merchandise. It provides a good variety of product from covering to footwear and accessories. It focuses on transfer the foremost trendy brands for its customers.
Myntra has created a distinct segment within the territory of e-commerce and delicate trust from folks. to boot, from discounts to Cash-on-Delivery edges, the Myntra success mantra belongs to its hybrid supply model. It takes uttermost care of its offer chain management and employs delivery agents with high expertise.
Myntra has additionally return up with an entire guide to your everyday fashion and latest vogue trends. The “MyntraLookGood” could be a daily fix of favor tips, beauty tricks, celeb fashion and non-stop amusement. The tie-ups with celebrities and events square measure an excellent strategy by Myntra to represent that fashion is in its deoxyribonucleic acid. Myntra has 3 celebrity brands— Hrithik Roshan’s HRX, Salman Khan’s Being Human and Farhan Akhtar’s MARD. They believe that the movie industry influences fashion and tie-ups with celebrities brings customers nearer to Myntra.
Snapdeal may be a palmy e-commerce portal job customers shopping for wants during a lot of wider side. it had been established with a plan of creating a product out there to the purchasers at a reduced rate, offers, and Snapdeal coupons.
It presents you with the most effective deals in a specific town in numerous service classes go from: restaurants, spas, and salons, apparel, footwear, baby care, home, and décor. it’s adopted the marketplace business model. Snapdeal came up with a singular plan of allowing the native vendors and makers to publish their product catalog and sell it on the Snapdeal portal. This avoids costly prices concerned in building own inventory.
Snapdeal’s business model was awarded mammoth funding to proportion their product, business, and operations. It focuses on supply and economical delivery to customers. It operates at such a quick pace that a brand new product is other every thirty seconds.